Because Your Packaging Should Be as Enticing as The Content
- Angélique Beltrando
- Oct 13
- 2 min read
Updated: Oct 14
Hola! 👋🏽 Last month in Barcelona, took place Label Expo Europe. It’s the perfect opportunity to remind that in the gourmet world, the experience begins long before the first bite or sip. It starts the moment the eye meets… the packaging.
For a fine food & beverage SME, packaging is not just a container: it’s an emotional trigger, a reflection of values, and a powerful sales tool.
Creativity in Design
Great packaging tells a story, your story! A label’s typography, the shape of a gift box, the finish of a shopping bag — they can all convey your brand universe at first glance.
👉 Original formats: an engraved bottle, a reusable gift box, a shopping tote bag that doubles as a keepsake.
👉 Visual strength: colors, textures, spot varnish, embossing… every detail builds emotion and brand recognition.
Quality of Materials
In premium markets, packaging must align with the product’s value. A terroir wine belongs in textured paper, a gourmet olive oil deserves dark-colored glass, an aged agricole rum stands out in an elegant, durable box.
👉 Noble materials = higher perceived value.
👉 Responsible choices = sustainability credentials for a demanding clientele.
“People transfer their feelings for the packaging to the product itself.” Louis Cheskin.
The Importance of the Right Partners
Iconic packaging isn’t created alone. Specialized designers, premium printers, luxury bag manufacturers — each plays a role.
The challenge is knowing:
who to contact,
how to coordinate their expertise,
and how to align creativity, technical feasibility, and budget.
This is where I step in. With my qualified network of partners and 15+ years’ experience in packaging, I help gourmet SMEs find the right professionals, coordinate their work, and turn vision into tangible, cohesive, high-impact packaging.
And tomorrow, what’s next for gourmet packaging?
Premium packaging is not just about seducing today — it must also anticipate tomorrow’s trends. During my visit to Label Expo Europe 2025 in Barcelona, I directly observed some highly inspiring evolutions for fine food & beverage brands:
Digital personalization: new hybrid printing technologies now make it possible to produce limited editions or localized packaging without skyrocketing costs. A real opportunity for gourmet SMEs seeking to stand out through originality and exclusivity.
Sustainable materials: recycled papers, water-based inks, eco-friendly varnishes… responsible solutions are multiplying, now seamlessly integrated without compromising aesthetics or perceived quality like the materials for UPM.
Smart automation: with AI and connected workflows, production becomes more efficient, waste is reduced, and high-end finishes are now accessible even for small series. To me the best example is the new Kurz's Dreamcomposer software.
What I witnessed in Barcelona confirms one thing: packaging is undergoing a revolution. No longer just a container, it is evolving into an ecosystem where creativity, technology, and sustainability work hand in hand. For gourmet SMEs, this means ever more agile tools to design the showcase that makes a product… as enticing as its content.
Conclusion: a true strategic asset
Premium packaging balances aesthetics, materials, functionality, and storytelling. It’s not just a “pretty box”: it’s a driver of desire, differentiation, and sales.Because your packaging should be as enticing as the content, make it a true strategic asset.
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