Marketer & Foodlover for ever!

Raised in homemade cooking near the family vegetable garden, and inculcated with curiosity in a multicultural background, I became an epicurious marketer through a passion for good food.

 

After studying Languages ​​& International Business, obtaining a Master's degree in Marketing, and gaining initial experience in Barcelona, in 2005 I joined the pioneer of premium olive oil: Oliviers&Co. First in charge of product strategy and then as Project Manager, I orchestrated the entire marketing strategy and actions for eight years, coordinating the various internal (Purchasing, Quality, Production, Sales, Web) and external (Grand Chefs, Designer, Printers, PR) teams, sharing my love and passion for Mediterranean gastronomy throughout the world and the 90 boutiques in the network. An experience rich in authenticity, where I delighted in cultivating the soul and history of fine food products.

 

Bold and ambitious by nature, in 2013 I decided to head to a new professional adventure that offered me the freedom of action and expression I dreamed of. I accepted the carte blanche given to me by a SME in Marseille, a leading distributor in its market, and took on the challenge of exploring a new universe: cosmetics and well-being. At the head of the own brands as Global Brand Manager, I enjoyed implementing offbeat and hyper-creative brand strategies for 4 years. The redesign of packaging and positioning paid off: margins and sales increased by 35%.

 

In 2017, I was thirsty for change, and I made my dream come true: I went to live in Martinique (FWI). A land of rhum that I had been familiar with since childhood, where I developed my taste for this premium spirit, and my skills as Marketing and Communications Director within the G2C group. I worked to premiumize the branding of the group and its 4 brands, to be in line with the company's values. And I implemented a global communication and digitalization strategy, which gives the leading role to the Human, to promote the know-how of the teams.

 

An unexpected epicurean encounter later, I decided to embark on the adventure of Freelance Consultant in 2019. A lifestyle and work style that inspires me. Since then, I've been a 360° epicurean marketer, supporting gourmet SMEs in developing and implementing their marketing strategies. Trained in the latest digital marketing techniques in 2023, I adopt a holistic approach, combining traditional and digital marketing.

 

Foodie and fine spirits Appreciateur, since 2019 I've been running spirits lovers' groups on social media, for which I create editorial and visual content.