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Increasing the visibility of Rhum Agricole Appreciateur
Client
Rhum Agricole Appreciateur is a private international club, born in 2019 from a passion for Caribbean culture and an exceptional spirit: rhum agricole. Behind the group are two founders, a duo of Appreciateurs — bon vivants based in Barcelona, curious about the world, who hunt for rare bottles across the globe, collect hidden gems, and share their love for premium spirits and gourmet pleasures both on social media and among friends.
Challenge
How can a premium rum club stand out and boost visibility — whether on social media or through its actions (trade shows, events, distillery visits) — among both professionals and enthusiasts in the spirits sector?
Mission
To create custom club uniforms (polos and t-shirts) with impactful designs that embody the spirit of the community.
Actions
I supported Rhum Agricole Appreciateur in strengthening its branding through a strong identity and a spirited institutional promotion campaign:
• Graphic design of official polos and a series of humorous custom t-shirts
• Supplier sourcing, negotiation, and purchase
• Print supervision and proof validation
• Production of photos and videos of members in uniform (distillery visits, spirits fairs, wine shop anniversaries, key events…)
• Creation of visual assets and copywriting for online posts
Results
A reinforced brand image, with the club now seen and recognized by key players in the industry; a standout presence of its members at rum events such as Whisky Live Paris, and during visits to distilleries and retailers; enthusiastic reception on Facebook and Instagram, with fans even ordering shirts — leading the club to consider commercializing its own custom apparel (business plan in progress). All achieved without rum excess, but by celebrating an exceptional spirit with just the right mix of creativity and emotion.
Rhum Agricole Appreciateur asked me to help the club stand out and increase the visibility of its members — both through their initiatives and at major events in the premium spirits sector.
