Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Designing the Brand Identity of Rhum Agricole Appreciateur
Client
Rhum Agricole Appreciateur is a private club founded by two enthusiasts based in Barcelona. Their ambition: to unite an international community around rhum agricole, share unique discoveries, and embody Caribbean culture within the premium spirits universe.
Challenge
How to design a distinctive and unifying visual identity that conveys both the world of sugarcane and rhum agricole, while reinforcing the club’s premium positioning — already recognized for its authenticity and selectiveness?
Mission
To create a complete and practical brand board that leaves a lasting impression before delighting the palate, translating the premium and convivial universe of The Appreciator into the world of rhum agricole.
Actions
• Developed a visual universe inspired by sugarcane and rhum agricole aesthetics
• Designed the logo and its variations
• Selected a bold and distinctive color palette (#7ED957, black, white)
• Chose modern, premium typefaces suitable for both digital and print use
• Delivered a clear and functional brand board: logos, colors, fonts, and application examples (merchandising, social media, visuals)
Results
A strong, coherent, and unifying brand identity that sets the club apart in the premium spirits world, streamlines its graphic deployment, and reinforces its legitimacy. A visual image that captures attention at the shows and events of the sector, unites the community, and leaves a memorable mark — even before the first sip of rhum.
After creating the identity of Nippon Whisky Appreciateur, I was asked to bring a new project to life: developing the brand identity of Rhum Agricole Appreciateur, an international premium club dedicated to an exceptional spirit born from sugarcane.
