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Developing a Gourmet Range and Opening a New Distribution Channel for Olis Bargalló
Client
Founded in 1850, the Catalan company Olis Bargalló has remained, four generations later, a key player in olive oil distribution for the HORECA sector in Barcelona.
Challenge
How can a historic olive oil brand, firmly rooted in the Catalan HORECA market, stimulate growth beyond its regional stronghold and traditional distribution circuit?
Mission
To develop a gourmet product range from the existing portfolio and activate a distribution channel specialized in fine food retail, in Spain and abroad.
Actions
I supported Olis Bargalló in structuring its premium offer and opening new markets through a comprehensive strategic and operational approach:
• Conducted a detailed market study (SWOT)
• Selected and structured a gourmet range from the best catalog references
• Defined distributor & retail pricing aligned with the premium positioning
• Created a multilingual sales toolkit to empower sales teams and resellers: brand book, product catalog, product & recipe sheets, personalized email signature
• Designed a promotional campaign plan for the gourmet circuit
• Organized and hosted in-store tastings to support sell-out
Results
A strengthened presence in the fine food segment, a consistent brand narrative, and a solid foundation to accelerate growth beyond HORECA in the gourmet sector… all without creating new products, but by elevating the existing range with the right tools, at the right time.
Francesc Bargalló reached out to me to lead a project close to his heart: finding new growth opportunities for his family business and developing the gourmet channel both locally and internationally.
