Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Supporting the Launch of CM Coaching
Client
CM Coaching is the story of Caroline Megne (CM), a true superwoman who has always worked in personal development, with one obsession: helping others thrive.
Challenge
How to successfully launch a coaching activity and build a client base through digital marketing, in a highly competitive sector and market?
Mission
To define a marketing strategy, a brand strategy, and a digital marketing strategy for a personal coach — while managing her social media presence as media manager.
Actions
I supported Caroline in launching her coaching business with a holistic 360° marketing approach: an audience-focused strategy, tailor-made branding, and a comprehensive communication plan for social media.
• Defined target audience (buyer persona) and value proposition
• Designed logo and visual identity guidelines
• Created print communication materials
• Implemented promotional campaigns, including an Advent Calendar campaign
• Defined editorial line and digital marketing calendar (2 weekly posts)
• Managed social media accounts, separating personal from professional profiles
• Wrote content (as ghostwriter)
• Designed visuals with Canva
• Managed and moderated professional Facebook page and Instagram account
Results
A solid strategic foundation, a structured brand image with both online and offline tools, doubled follower count in 6 months and boosted engagement rate (+2%), and the opening of a physical consultation office… All achieved without stress for the coach, by leveraging the right tools to attract clients in a digital environment, through organic marketing campaigns and a vibrant editorial line designed to lift people’s spirits.
Caroline reached out to me to help launch her professional activity as a personal coach in Marseille, and to find clients on social media by taking charge of her communication — not only as a community manager, but beyond.
